Product Strategy
· Keep abreast of industry trends and propose new product ideas
· Conduct market research for new products: market segments size and growth, customer preferences, competitor insights (local and international), current and future market trends, enabling technologies, funder landscape and benefit design, go to market strategies.
· Support the product strategy development, target market segmentation, LHC product value proposition
Design Thinking
· Apply the principles of Design Thinking in the product development process, working closely with the Service Design Specialist
Co-create fit for purpose products
· Work closely with the Service Design Specialist, Clinical R&D Manager, Clinical Directorate and clinical / operational teams in the development of integrated, patient-focused clinical products.
Product Design & Development
· Support Design Thinking Workshops, in particular the prioritization of design ideas merging the patient and business needs
· Provide technical product input to the Service Design Specialist in journey design and rapid prototyping
· Develop enablers / capability maps
· Support in the scoping, planning and business case development of pilots
· Coordinate and integrate design, clinical, technology, alternative reimbursement model and go-to-market workstreams to ensure cohesion and maximum impact
· Articulate the required clinician partnerships according to the product category
· Detail LHC points of care provision vs 3rd party in the continuum of care
· Define system and process requirements for product implementation
· Articulate and structure the product full potential business case and oversee the financial model
· Provide input and oversight to the product marketing strategy
· Address any legal, regulatory or risk implications of the product
Product prototype & pilot execution
· Empathize with the patient and clinician need
· Ensure execution teams fully understand the strategic intent
· Track & manage progress vs deliverables & key milestones
· Drive value and process tracking across financials, quality & patient satisfaction
· Recommend adjustments / improvements to the approach to improve pilot results
Implementation of the Product Toolkit
· Implement the Product Development Toolkit to streamline and maintain governance in the development process
· Input into the definition of the product repeatable model and support creation of specific content, tools and artefacts
· Partner with internal clients to develop, evaluate and maintain product roadmaps and backlogs